The 58-year-old fashion brand partnered with Microsoft to create Ask Ralph, an AI agent that mimics the experience of speaking with a stylist. In the early 2000s, fashion brands had a realization: They could throw their inventory up on a website and ask customers to sift through it to find what they were looking for. Two decades later, the fundamental structure of e-commerce hasnt changed much. Shopping is a drag that involves endlessly scrolling for merchandise.
Ralph Laurens new AI app is paving the way for a shopping revolution
Fast Company - 9 Sep 2025 14:00
The 58-year-old fashion brand partnered with Microsoft to create Ask Ralph, an AI agent that mimics the experience of speaking with a stylist. In the early 2000s, fashion brands had a realization: They could throw their inventory up on a website and ask customers to sift through it to find what they were looking for. Two decades later, the fundamental structure of e-commerce hasnt changed much. Shopping is a drag that involves endlessly scrolling for merchandise.
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